Client testimonials

What clients say about training with Shahrukh.

Managers and participants from banks, insurers, telcos, manufacturers and service companies share the difference the training made to their teams and results.

100+contact centres trained
10written testimonials
6video testimonials

Video testimonials

Hear it from the people who attended, in their own words.

Customer Care Training: Touch ‘n Go

Dash has worked in service for 15 years and still learned new things. Her highlight was Shahrukh’s L.I.S.T technique for a smooth conversation flow with customers.

Telesales Training: Affin Bank

One week after the training, Head of Telemarketing Prem Kumar talks about the training’s impact and the increase in sales.

Consultative Sales Training: Google AdWords & alibaba.com

How the consultative sales approach helped these sales teams increase revenue, from one of their top performers.

Live Chat Training: Coway Malaysia

The team on how the program, and the new canned messages built in class, help them talk to customers with a more human touch.

Debt Collection Training: Desa Capital

Collecting from blacklisted customers takes persuasion beyond the basics. The agents explain how the training made their work easier.

Virtual Presentation Skills

Participant feedback after the virtual presentation skills program.

What clients say

Shahrukh has trained over 200 of our outbound telesales executives. He taught various teams consisting of Maybank’s Insurance products telesales and Maybank Petronas American Express Card telesales. After his training, my team demonstrated positivity, motivation, higher level of skills, fearless objection handling and closing skills. Our sales showed a marked increase in subsequent monthly sales reports.

Fidya Saleh Head of Telesales, Maybank Berhad

This is just what my team needed. These are corporate sales pros and getting them to stay in one room for 2 days is a feat. Shahrukh has a certain dynamism about him that keeps us interested throughout the training. I enjoyed the pipeline module the most. It helps prioritize my client list.

Jeffrey Teoh Nee Tiek Vice President, Enterprise Banking, OCBC Bank

As Head of Customer Service Training, I have seen many call centre training programs. However, Shahrukh offers a unique and dynamic experience in his 2 days. The participants stayed interested in each of his modules and I am confident that they will take back a whole lot of techniques that will help increase our call centre productivity and revenue.

Daniel Head of Customer Service Training, Maxis Academy

Honda’s training relationship with Mr. Shahrukh began almost 8 years ago and is still ongoing. He has trained our call centre, our dealership owners and managers on Customer Service Mindset. We will not hesitate to invite him again when the need arises for his expertise in the coming months.

Training Department Honda Malaysia

I was trained by Mr. Shahrukh in 2007 as a call centre customer service agent for Honda Malaysia. His training modules stayed with me. I invited Shahrukh to train my contact centre team in Mitsubishi also and definitely am glad that I did.

Puan Sa’ada Customer Service Manager, Mitsubishi Motors Malaysia

My team were new Telesales. Mr. Shahrukh taught us the fundamentals of sales pitch and objection handling skills via Telesales. His practical exercises were engaging and easy to grasp. There was also a worksheet for supervisors to evaluate the Telesales staff performance after the training. Overall it was a beneficial course which would be recommended to others. He delivered customized content in line with what was expected.

B Gunasekaran Baskaran Manager, Direct Relationship Management, HSBC Bank Malaysia Berhad

Shahrukh is a down-to-earth and very lively trainer who has a natural ability to connect with the participants. He makes learning fun! For the 4 programs he conducted for us, he received an overall rating of 4.76 (out of 5), which is a City-Link record for any trainer before Shahrukh. Shahrukh’s passion for the subject matter is a plus, because he constantly refined his program to improve participants’ learning experiences. We appreciate Shahrukh’s commitment in tailoring his program to meet our organisational needs and environment, and a serious improvement in our overall call centre performance index.

Elaine Lim Yi Foong Manager, Training & Development, City-Link Express

Shahrukh trained my Telemarketing team in Maybank a few years ago. I was impressed with the results (increased sales of credit cards and insurance policies). I moved to Sunlife Insurance as Head of Customer Service Call Centre. Naturally I invited him to train my insurance call centre. Service has improved and staff feel motivated.

Fidya Saleh Head of Customer Service Call Centre, Sunlife Insurance Berhad

Meaningful and lively. My pleasure to observe and glad my team attended. Our Life Insurance sales increased according to statistics after one month of training. I will contact you again for our new intake.

Adam Chow Head of Telemarketing, Gibraltar BSN Insurance

I am very impressed with this young man’s training. He makes sure my people grasp what he teaches. Loaded with activities and simulations. No time to get bored. Very good trainer.

En. Mahat Head of Advertising Lead Generation, Yellow Pages

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