Training that redefines selling, revolutionises service, and elevates leadership

All in one powerful transformation.

Practical, high-energy corporate programs by Shahrukh Moghal, built around your people, your customers and your targets.

29years training teams
100+companies trained
121training programs
10skill categories

Trusted by teams at

One workshop, one proven sequence for every customer conversation.

PLEASE!™ trains frontliners in contact centres, face-to-face service, telesales and collections to handle every interaction with a proven sequence.

  1. ProbeAsk the questions that uncover what the customer really needs.
  2. ListenHear the full picture before responding.
  3. EmpathizeShow the customer you understand how they feel.
  4. ArticulateExplain clearly and confidently.
  5. SolveDiscuss and agree the right solution with the customer.
  6. EndEnd the interaction on a positive, professional note.

From first call to lasting results

Every program is shaped around your team before anyone steps into the training room.

  1. Understand your team

    We talk through your goals, your customers and where your people need to grow.

  2. Tailor the program

    Content, examples and role-plays are adapted to your industry and real situations.

  3. Deliver and follow through

    Energetic sessions, then practical tools so the new habits stick back at work.

Shahrukh Moghal, lead trainer

Meet Shahrukh Moghal

His sessions run on Concepts, Application, Reflection and, most of all, Fun.

Since 1997, Shahrukh has trained frontline leaders, telesales, customer service and collection teams at leading contact centres in telecommunications, banking, insurance and BPO across Malaysia.

  • HRD Corp Accredited Trainer
  • PSMB Train the Trainer exemption
  • Creator of PLEASE!™ and LEAP!™

What clients say

Read all testimonials

Shahrukh has trained over 200 of our outbound telesales executives. After his training, my team demonstrated positivity, motivation, higher level of skills, fearless objection handling and closing skills. Our sales showed a marked increase in subsequent monthly sales reports.

Fidya Saleh Head of Telesales, Maybank Berhad

This is just what my team needed. These are corporate sales pros and getting them to stay in one room for 2 days is a feat. Shahrukh has a certain dynamism about him that keeps us interested throughout the training. I enjoyed the pipeline module the most. It helps prioritize my client list.

Jeffrey Teoh Nee Tiek Vice President, Enterprise Banking, OCBC Bank

Shahrukh is a down-to-earth and very lively trainer who has a natural ability to connect with the participants. He makes learning fun! For the 4 programs he conducted for us, he received an overall rating of 4.76 (out of 5), which is a City-Link record for any trainer before Shahrukh.

Elaine Lim Yi Foong Manager, Training & Development, City-Link Express

Let's build the right program for your team.

Tell us about your people and your goals, and we'll come back with a tailored proposal.

Request a Proposal
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