Digital Marketing & Social Media Marketing

Program Overview

This course is entry-level for sales & marketing personnel who need basic skills in digital marketing, or for business owners who use conventional marketing and require basic skills in digital marketing.

Program objectives

Upon completion of the training, the participants shall:

• Brand Awareness
• Lead Generation
• Target Customers
• Retaining Old Customers
• Increase Sales/Profit
• Expand Market
• More Website Traffic
• Improve Conversions
• Promotion for New Products & Services
• Create Online Presence

Administrative details

Methodology

Training is delivered in a highly interactive and experiential manner. Concepts and background information are presented through lecture and demonstration style. Further to that, participants will be engaged through gamified sessions, activities, and open dialogue, creating an environment that facilitates accelerated learning and application. Through the debrief process, participants will be able to create action steps to correct breakdowns in their results once they return to work from the training.

Who should attend

• SME Business Owners
• Social Media Managers
• Sales & Marketing Executives/Agents