Digital Marketing Skills

Program Overview

Digital Marketing: What Is and How to Leverage Zero Cost Marketing to Grow Your Brand and Your Organization Online. Dominating Digital Marketing Frameworks: leveraging it to your advantage

Do you want to build a Digital Marketing department inside your company but don’t know how? There are many tools, techniques, and even frameworks out there. However, sometimes it may be confusing and hard to keep up with the trends if you do not have a strong foundation of your business, unique selling points, and the understanding of the value offered to your customers. It is essential to nail it down so marketing is done right in the digital world.

Program objectives

At the end of this course, you will be able to:

• Learn what Digital Marketing is and how it works.
• Understand the different channels of digital marketing.
• Create and use popular digital platforms professionally for business.

Administrative details

Methodology

Activities will be linked to the learning and debriefed to connect learning to application. Other methods employed include:

• Slides and Q&A with short explanations
• Participation in role-playing
• Group activities
• Demonstrations
• Group discussions and presentations
• Video clip presentations
• Community learning

Who Should Attend

Marketing professionals, business owners, and anyone interested in learning about digital marketing strategies and tools.