Strategic Marketing Principles
With the advancement of technology and telecommunication, the business world is moving at an accelerating pace. The demands placed on executives and managers today are much greater than in the past. Besides specialized skills, they are required to have sharp business acumen. They must understand the intricacies of the business and contribute creative ideas to improve organizational progress.
This 2-day program is designed to introduce participants to the fundamental principles of marketing, equipping them with the skills to perform better in marketing roles. Emphasis will also be placed on the importance of adopting appropriate strategies for maintaining key accounts and expanding into new markets.
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Upon completion of this program, you will be able to:
- Understand the importance of the marketing mix.
- Identify uncontrollable variables in the business environment.
- Appreciate the role of market segmentation.
- Recognize the benefits of marketing research.
- Understand the roles and functions of intermediaries.
- Adopt strategies to sustain and/or increase market share.
- Explore strategies for expanding into new markets.
Key Topics
- The concept of the marketing mix
- The uncontrollable variables in the business environment
- Market segmentation
- Marketing research
- Consumer buying behavior
- Roles and functions of intermediaries
- Strategies for maintaining key accounts
- Strategies for expanding into new markets
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Our vision
Facilitating Customer Delight through Professionalism in Human Capital Development
Our mission
To provide leading edge customized training solutions in each campaign
To develop an experienced team of consultants with impeccable knowledge and experience in their relevant areas of expertise
Our values
Honesty, Integrity, Sincerity
Contact
Quality Input Resources Sdn. Bhd.
Contact person: Shahrukh Moghal
M: +60123278240
Email: shahrukh@contactskills.com