The essence of successful sales negotiation interactions from the seller's perspective

sales negotiation skills training malaysia

This 2 day practical program explores the skills utilized by successful sales professional when negotiating. It helps sales professionals get to Yes and getting the right terms. Prospects and customers are applying negotiation principles and tactics on you right now, encouraging you to give them a bigger portion of your share of the pie. This program equips you with powerful sales negotiation and influencing techniques and strategies.

Program objectives

By the end of the session, participants would understand principles of sales negotiation that they can use to create a competitive edge for themselves and their companies.

They would be able to prepare, plan, develop and execute appropriate strategies in business negotiation and transaction.



You will …..

Go thru the key account management roadmap
Learn the S.U.S.U. model
Identify key players in a complex buying situation
Learn how to prepare for sales negotiations;
Capitalize on the power of benefits;
Learn how to apply negotiation strategies in various situations;
Know all about money in negotiations;
Be able to place and give concessions;
Know how to use variables in negotiating;
Be aware of negotiation games other people play on you;
Learn to use countering tactics in negotiations;
Know how to use the perception of power when negotiating;
Learn how to be credible in the eyes of the other party;
Know how to close a sale.


This program will use the technique of "tell - show - involve" interactive where participants will be given an explanation or a short talk appropriate to the topic. It is followed by examples through statistical models have outstanding individual or organization, video shows and the like. Then, it ends with the appropriate activities (individually or collectively) that enable participants to apply the knowledge and experience in the workplace.

Training & Testimonial Videos
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Training video in Pakistan
Delivery in Urdu & English
Developing Customer Centricity

Testimonial from zameen com
Pakistan's largest property portal

Customer Care Training
Touch n Go

According to Dash, the training was fantastic. She had a good time. Even though she has been in the Service industry for 15 years, she felt she still learned new things during this program. To her, the highlight was Shahrukh's L.I.S.T technique to create a smooth conversation flow with the customer. Hence, enhancing customer convenience in interacting with us.

Telesales Training
Affin Bank Berhad

Testimonial for Shahrukh's telesales training. One week after the training, an interview with the Head of Telemarketing at Affin Bank - Mr. Prem Kumar, about the training impact and increase in sales.

Telesales & Service Training
Google &

How Shahrukh's Consultative Sales training approach helped Google Adwords and sales teams increase revenue. Here is what their ace performer has to say about his customer interaction after the training. Watch the video.

Live Chat training
Coway Malaysia

The live chat customer support team at Coway Malaysia feels that this program will help them improve their level of communication. Also, the short cuts / canned messages developed in the classroom will help them communicate with their customers at a more human level. The previous shortcuts lacked feeling or the human touch.

Debt collection training
Desa Capital

A tough debt collection situation. These finance company collection agents are collecting debt from blacklisted customers. This involves training on elements of persuasion beyond a basic collection approach. How did their life become easier while collecting from such individuals after Shahrukh's training? Watch the video.

Facilitating Customer Delight through Professionalism in Human Capital Development

To provide leading edge customized training solutions in each campaign
To develop an experienced team of consultants with impeccable knowledge and experience in their relevant areas of expertise

Honesty, Integrity, Sincerity

Our Expert Trainers
Our trainers are PSMB Certified. They possess vast relevant experience in their own specific fields as practitioners and trainers. Each comes with an impressive list of clients whom they have personally rendered their training services to. Trainer profiles are attached with each training proposal sent to clients.
corporate training in malaysia

Shahrukh Moghal - Managing Consultant
Quality Input Resources Sdn Bhd
Unit 13-G, Jalan OP 1/2,
1 Puchong Business Park, 47160,
Puchong, Selangor, Malaysia.
M: 0123278240 Email:
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