Program synopsis

In today’s ever changing digital world, enterprise brand managers face numerous challenges as they strive to successfully develop, position, and express their brands. Their focus is to ensure that their brands get maximum visibility across an ever-increasing number of digital channels, from social media to all the mobile devices from smartphones to tablets. Besides having to develop innovative strategies for delivering the right messages to the right consumers via the right channels, they also have to deal with the repercussions of the real time economy, to be able to quickly respond to the changing tides and social media trends. Brand Management in the Digital Age is an intensive workshop which will equip participants with the core knowledge and skills necessary to successfully and profitably manage a brand online. After attending the master class, participants will be able to successfully define, measure, position, revitalise and track their brand. It will provide a world-class, applied overview of the key challenges of brand management in the 21st Century. Participants will gain a significant strategic edge over competitors and also add significant value to their personal equity within their organisation.

Who should attend

All those who are responsible for brand development and management in their organisation.

Program objectives

Upon actively participating in this course, you will learn:

How to Create a Powerful Brand on Online Channels
How to Develop Real Time Branding in an “Always On” World
How to Understand the Digital Consumer Mindset and Behaviour
The Most Effective Way to Manage Your Reputation Online and Mitigate Any Crisis
How Powerful Brands Beat Competitors in the Social Media Space.


Brain-Based Learning & Active Training Methodology:

This programme employs adult learning techniques which include active learning strategies to facilitate understanding and retention. Participants will spend 80% of the time in individual or group activities which allow them to learn, develop and practice. Structured Experiential Learning Exercises, Super Learning Environment, Role Plays, Games & Simulation & Performance Coaching, Team Presentations for FUN sessions.

Our Expert Trainers

Our trainers are PSMB Certified. They possess vast relevant experience in their own specific fields as practitioners and trainers. Each comes with an impressive list of clients whom they have personally rendered their training services to. Trainer profiles are attached with each training proposal sent to clients.

Training & Testimonial Videos
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Training video in Pakistan
Delivery in Urdu & English
Developing Customer Centricity

Testimonial from zameen com
Pakistan's largest property portal

Customer Care Training
Touch n Go

According to Dash, the training was fantastic. She had a good time. Even though she has been in the Service industry for 15 years, she felt she still learned new things during this program. To her, the highlight was Shahrukh's L.I.S.T technique to create a smooth conversation flow with the customer. Hence, enhancing customer convenience in interacting with us.

Telesales Training
Affin Bank Berhad

Testimonial for Shahrukh's telesales training. One week after the training, an interview with the Head of Telemarketing at Affin Bank - Mr. Prem Kumar, about the training impact and increase in sales.

Telesales & Service Training
Google &

How Shahrukh's Consultative Sales training approach helped Google Adwords and sales teams increase revenue. Here is what their ace performer has to say about his customer interaction after the training. Watch the video.

Live Chat training
Coway Malaysia

The live chat customer support team at Coway Malaysia feels that this program will help them improve their level of communication. Also, the short cuts / canned messages developed in the classroom will help them communicate with their customers at a more human level. The previous shortcuts lacked feeling or the human touch.

Debt collection training
Desa Capital

A tough debt collection situation. These finance company collection agents are collecting debt from blacklisted customers. This involves training on elements of persuasion beyond a basic collection approach. How did their life become easier while collecting from such individuals after Shahrukh's training? Watch the video.


Facilitating Customer Delight through Professionalism in Human Capital Development


To provide leading edge customized training solutions in each campaign
To develop an experienced team of consultants with impeccable knowledge and experience in their relevant areas of expertise


Honesty, Integrity, Sincerity

corporate training in malaysia

Shahrukh Moghal - Managing Consultant
Quality Input Resources Sdn Bhd
Unit 13-G, Jalan OP 1/2,
1 Puchong Business Park, 47160,
Puchong, Selangor, Malaysia.
M: 0123278240 Email:
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